Recently, OTT services have become extremely popular with many read more viewers.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Popular platforms include Netflix, Watcha, and TVING.
Unlike traditional cable TV, users can choose what they want to watch at any time.
There are many reasons why OTT has become popular.
First, users can access many genres in one place, giving them more options.
Films, series, and variety programs can be selected by preference.
Another benefit is its lower cost compared to classic TV services.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Advertising-based services provide content at no charge.
Cost-conscious users find this model attractive.
FAST services are becoming popular as ad-supported alternatives.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The biggest advantage of free streaming is that there is no cost burden.
It allows access to many contents, increasing selection options.
On the downside, ads interrupt viewing experiences.
In addition, the quality can be inferior to premium platforms.
In the future, both OTT and free streaming services will continue to evolve.
Advertising-supported services will likely attract more viewers.
Enjoying content without financial pressure is a strong advantage.
Finally, balancing high-quality OTT content with free service accessibility is important.
If both advantages are used properly, users can gain better experiences.
The future of streaming services is exciting to watch.